Buying Cycle of Social Media Consumers on Mobile Internet Devices

Social media networks like Facebook, LinkedIn, Google +, Instagram, Flickr and Pinterest now serve as e-commerce platforms for many retailers and consumers alike says James Dean @ 

“The initial stage of a buying cycle, occurs when the consumer is introduced to a product via social media. The re-targeting of ads or similar marketing efforts designed to drive them back to the product they showed interest in, is referred to as the ‘middle’ of the purchasing decision. The ‘last’ stage is when consumers are ready to buy and is often based on the marketing efforts they have been exposed to in the first and middle stage comments Mr. Dean.” EMAIL US  


Apple ranked as the top smartphone manufacturer with 42% OEM market share, while Google Android led as the #1 smartphone platform with 52% platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February. Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.

Top Smartphone OEMs
3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-14 May -14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.3 41.9 0.6
Samsung 27.0 27.8 0.8
LG 6.8 6.5 -0.3
Motorola 6.3 6.3 0.0
HTC 5.4 5.1 -0.3

Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 41.9 percent (up 0.6 percentage points from February), Microsoft with 3.4 percent, BlackBerry with 2.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-14 May-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.1% 52.1% 0.0
Apple 41.3% 41.9% 0.6
Microsoft 3.4% 3.4% 0.0
BlackBerry 2.9% 2.3% -0.6
Symbian 0.2% 0.1% -0.1

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 76.4 percent of the app audience, followed by Google Play (51.8 percent), YouTube (51.7 percent) and Google Search (49.2 percent).

Top 15 Smartphone Apps
May 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
      Smartphone App Audience 100.0%
1     Facebook (Mobile App) 76.4%
2     Google Play (Mobile App) 51.8%
3     YouTube (Mobile App) 51.7%
4     Google Search (Mobile App) 49.2%
5     Pandora Radio (Mobile App) 47.6%
6     Google Maps (Mobile App) 44.3%
7     Gmail (Mobile App) 42.2%
8     Instagram (Mobile App) 32.0%
9     Yahoo Stocks (Mobile App) 28.9%
10     Facebook Messenger (Mobile App) 27.5%
11     Yahoo Weather Widget (Mobile App) 26.0%
12     Apple Maps (Mobile App) 25.3%
13     Twitter (Mobile App) 23.0%
14     Google+ (Mobile App) 22.5%
15     iTunes Radio/iCloud (Mobile App) 21.6%

Social Media Youngsters, Migration Analysis Facebook, Instragram, WeChat, Vine

A comforting insight for Facebook stock holders; the fact that since 2011 about 11 million users age 13 – 18 left Facebook but nearly 45% went to Instragram, a platform owned by FACEBOOK says James Dean @ Even more comforting is the fact that FACEBOOK reported 60% gains largely due to robust mobile advertising revenue … a claim that high flying companies like cannot meet having never delivered a profit yet. 

instragm vs snapchat

But among some of the fastest growing tween platforms, has found the Chinese messaging platform WeChat boasts over 440 million users experiencing 1,025% growth of ages between 16 and 20 years — between the first and second quarters of this year.

The other big wins have been for video sharing apps like Vine, owned by Twitter, and the mobile app for photo-sharing app Flickr. Active teen users for Vine grew by 639% and for Flickr by 254%, according to research group’s estimates.


The key to building a sustainable business is to create a platform that can generate consistent profits and innovate overtime, changing to adjust for varying market conditions.

Facebook has shown their leadership is flexible able to adapt to changing demographics and mobile technology innovations. Over 85% of consumers now report that they shop for goods and services on a mobile device … smart phone, tablet, and laptop within their social networks. 

Movie Box Office Revenues

1 N Ouija Uni. $19,875,995 - 2,858 - $6,955 $19,875,995 - 1
2 N John Wick LG/S $14,415,922 - 2,589 - $5,568 $14,415,922 - 1
3 1 Fury (2014) Sony $13,356,718 -43.6% 3,173 - $4,209 $46,407,146 $68 2
4 2 Gone Girl Fox $11,044,357 -36.9% 3,106 -143 $3,556 $124,037,579 $61 4
5 3 The Book of Life (2014) Fox $10,049,271 -40.9% 3,113 +42 $3,228 $30,162,720 $50 2
6 15 St. Vincent Wein. $7,746,596 +1,063.9% 2,282 +2,214 $3,395 $8,577,553 - 3
7 4 Alexander and the Terrible, Horrible, No Good, Very Bad Day BV $7,197,217 -37.2% 3,117 +29 $2,309 $45,718,836 $28 3
8 5 The Best of Me Rela. $4,623,519 -53.8% 2,936 - $1,575 $17,550,193 $26 2
9 6 Dracula Untold Uni. $4,395,945 -56.0% 2,364 -536 $1,860 $48,421,335 $70 3
10 7 The Judge WB $4,366,039 -44.8% 2,610 -393 $1,673 $34,398,108 $50 3
11 8 Annabelle WB (NL) $3,350,090 -57.5% 2,505 -373 $1,337 $79,501,131 $6.5 4
12 9 The Equalizer Sony $2,774,825 -48.4% 1,636 -626 $1,696 $93,750,101 $55 5
13 10 The Maze Runner Fox $2,352,349 -46.4% 1,496 -659 $1,572 $94,122,442 $34 6

60% Earnings Increase – Facebook Mobile Social Media E-commerce

facebook google mobile adsFacebook announces 2014 Q3 earning with a 60% increase says James Dean @ For investors, that’s a healthy .40 cents per share return. Facebook (FB : NASDAQ) quarterly revenue is reportedly $3.12 Billion, a 50% increase from last year (yoy). Mobile advertising on Facebook is effective at building customer sales and brand loyalty. This week, we calculated Facebook’s market cap which is now greater than companies like IBM, Coca Cola and Disney adds Mr. Dean.

Comparatively, Facebook is making nice gains for investors versus Internet retailers like which has NOT been able to generate a profit. Mobile social media commerce is rapidly enabling entrepreneurs and businesses to reach more customers directly online. READ MORE …  

  • Thanks to its relatively strong October performance, Facebook’s (FB +4.6%) market cap ($188.8B) is bigger than IBM’s ($179.4B). The 10-year-old company now has the 5th-highest market cap in the tech universe, behind only Apple, Google, Microsoft, and Alibaba.
  • Meanwhile, Facebook partner Nanigans (provides software for managing Facebook ad campaigns) reports (.pdf) its clients saw their ad click rates rise 56% Q/Q and 195% Y/Y to 0.56%. Y/Y growth improved from 146% in Q2.
  • The average prices for 1K ads sold on a CPM basis rose 80% Q/Q and 298% Y/Y to $2.98, while the average price for individual ads sold on a CPC basis fell 4% Q/Q and rose 30% Y/Y to $0.53. Mobile made up 62% of spending, up from 56% in Q2.
  • Nanigans attributes the huge CPM growth to strong demand for news feed ads – their CPM rose 153% Y/Y to $5.62 – declining interest in cheaper right-hand column ads, larger right-hand column ad units, and (perhaps more interestingly) a 38% Q/Q increase in the use Facebook’s Optimized CPM platform, which gives advertisers more control over campaigns and delivers better targeting.
  • Facebook, of course, has made many other efforts to improve targeting. Q3 results arrive on Oct. 28.


What’s in the Nanigans Report:

  • Insight on the most popular and most effective Facebook ad types for direct response marketers
  • Desktop and mobile advertising spend trends
  • Global and vertical-specific trend data on CTR, CPC, and CPM for Facebook ads
  • Checkout NanigansClick Here 

Google Unzipped – Cloud Computing Focus of Google Earnings Q3 2014

Google reported its third-quarter earnings including gross revenue of $16.52 billion, revenue net of traffic acquisition costs (ex-TAC) of $13.17 billion, GAAP earnings per share of $4.09, and non-GAAP earnings per share of $6.35 says Google Entrepreneur guru James Dean @ 

Analysts had expected Google to earn $6.53 per share on a non-GAAP basis, on net ex-TAC revenue of $13.22 billion. In the sequentially preceding quarter, Google earned $6.08 in non-GAAP earnings per share, on ex-TAC revenue of $12.67 billion.

google earnings

Google is working to expand its revenue base away from advertising. It is currently locked in the intertwined productivity-storage-cloud computing wars with Amazon, Microsoft, Box, Dropbox, Egnyte, Apple HighQ and others. Declining prices in that space have lowered short-term revenue potential, but that fact has done what I estimate to be a grand total of zero to lower competitive tension in the market area.

The company reported net income of $3.72 billion in the period. Breaking down Google’s revenue by segment, you have the following:

  • Sites revenue: $11.25 billion. Up 20 percent from the preceding year’s quarter.
  • Network revenue: $3.43 billion. Up 9 percent from the preceding year’s quarter.
  • International revenue: 58 percent of revenue. Up 2 percent from the preceding year’s quarter.


As more consumers shop within their social media networks says James Dean; we’re finding Google’s average cost-per-click fell 2% in the period, a weakening in a key revenue source. However, pushing back against that decline was a 17 percent year-over-year increase in ‘aggregate paid clicks.’ So, while the amount of revenue that Google managed to extract from a click went down mildly, it sold more than one-sixth more compared to the year-ago quarter.

Although, we’re seeing better call-to-action in 65% of consumers watching YouTube video online, that leads to purchase. READ MORE … 

It is becoming more expensive to run Google. The company’s earnings report details its increasing cost base: “Operating expenses, other than cost of revenues, were $6.10 billion in the third quarter of 2014, or 37% of revenues, compared to $4.58 billion in the third quarter of 2013, or 33% of revenues.”

Put another way: Building out new revenue streams like cloud computing with online business applications, and investing in future products that won’t monetize for some time isn’t cheap says James Dean @ 

google unzipped

$35 Billion U.S. Clean Water Healthcare Market 318 Million Customers

Clean water is a natural resources that is essential to healthy living, economic prosperity and national security reports James Dean @

rising water costsYet, the U.S. infrastructure grade is D+ very poor according to the American Civil Engineers. For example, a state like Tennessee offers adequate clean water resources but needs $5.2 Billion in system pipeline and infrastructure upgrades necessary to grow the economy by 2018. finds ‘Cleantech’ applications offer significant opportunities that total $35 Billion in U.S. consumer sales annually. Below, I recommend a stock investment pick in the clean water sector.

infrastructurereportcard Tennessee

America's infrastructure report card 2014

As the global population continues to grow, we’re finding an increasing strain, on clean drinkable water which makes up only 2.5% of total water resources on Earth. Another word, about 97.5% of the water found on Earth is not fit for human consumption, leaving just a small percentage available to sustain life. Ocean water desalination is one way to capture greater clean water resources, although its very expense. The rising cost of clean water has a big impact on food prices.

Overall, the United States needs $3.6 Trillion by 2020 in critical infrastructure upgrades in order to compete economically worldwide. This is a difficult fiscal challenge on-top of the $18 Trillion national debt and health care costs associated with 75 million baby-boomer including dementia – Alzheimer’s, diabetes and cancer medical issues.

Scientific research and satellite imaging by NASA shows by 2025, North America having depleted clean water reserves causing widespread shortfalls in most states. California is an early example with its 28% annual shortfall of clean water which has steadily deteriorated. So recycling water in plumbing systems and green construction is a home sales feature for real estate developers like Nashville Home Solutions.  

clean water map

What are the Solutions to our Clean Water Crisis?

Mobile app technologies like mWater can help alleviate the problem offering cost effectively map and manage of clean water resources says Mr. Dean. Most people associate clean water challenges with places like Africa and Asia; but increasingly we see clean water shortages and critical drinking water quality issues in developed countries such as the United States.

By 2025 with a global population of eight billion people, clean water becomes the most important natural resources which also has a big impact on sanitation and controlling the spread of diseases. Although, more than 70% of all clean water usage goes to agriculture i.e. growing food versus sanitation needs worldwide.

How to Invest in Clean Water.

I recommend researching for yourself sustainable returns in the ‘clean water’ sector says James Dean. The return-on-investment among clean water utility stocks is excellent, outpacing most other investments. The dividends offered by clean water stocks also provide a steady income alternative. One of my favorite stocks in this secure invest class is American Water adds Mr. Dean. It’s delivered a healthy profit for years with solid growth performance. Clean water stocks are a favorite among pension fund managers that control much of the stock market prices. The clean water investment sector is a great place to park your money in unstable market conditions like we’re experiencing over the next 18-months.

clean water

America's drinking water

Wise Water Use

Click image to enlarge.

American Water is constantly looking to ensure water is available for future generations. Part of our commitment includes helping our customers understand what they can do to help. We communicate with our customers in a variety of ways, through information in customer bills, in our newsletters, and here on the American Water website.

Making water conservation part of your daily routine will save both water and money every day.

Here are a few easy tips you can follow:

Outside your home:

  • Water your lawn only when it needs it. An easy way to tell if your lawn needs water is to simply walk across the grass. If you leave footprints, it’s time to water.
  • Make the most of your watering by watering in the early morning. As much as 30 percent of water can be lost to evaporation by watering during midday.
  • Plan for fewer, deep-soaking waterings to encourage deep root growth and stronger turf.
  • Set your lawn mower one notch higher to make your lawn more drought-tolerant.
  • Use drip irrigation hoses to water plants, and water in the early morning or evening.
  • Consider using porous pavement (gravel is a good example) instead of asphalt for driveways and walkways, the rain will soak into the soil instead of running off and contributing to erosion.
  • Use a broom instead of a hose to clean your sidewalk, driveway, or patio.
  • Plant appropriately for your local climate. Check with local nurseries for non-invasive, drought-tolerant plants.
  • Check your water meter before and after a two-hour period when no water is being used. If the meter changes at all, you probably have a leak.

Inside your home:

  • Run dishwashers and clothes washers only when they are full. If you have a water-saver cycle, use it.
  • Adjust the water level of your clothes washer so it matches your load size.
  • Regularly check your toilet, faucets, and pipes for leaks. American Water offers leak detection kits, which are available by clicking herefor a downloadable .pdf version. If you find a leak, have it fixed as soon as possible.

Leak Detection Kit (pdf)

  • Consider water and energy-efficient appliances. The USEPA reports that EPA-certified Energy Star washing machines may use 35% less water per load. Water-saving shower heads, toilets and faucet aerators can also help cut your water usage.
  • Insulate exposed water pipes with pre-slit foam insulation. You’ll enjoy hot water faster and avoid wasting water while it heats up.
  • Keep a bottle of cold tap water in the refrigerator. You’ll avoid the cost and environmental impact of bottled water and you’ll have cold water available in the summer without running the faucet.
  • Turn off the tap while brushing your teeth or washing dishes in the sink.

At American Water, we are committed to conserving our most precious resource. With some small changes, you can be a part of this commitment while lowering your water bill.
Additional Resources:

White Papers

Challenges In The Water Industry: Meeting Demand In The West

Innovation Solutions Within The Water Industry: Desalination

Innovation Solutions Within The Water Industry: Going Green

Innovation Solutions Within The Water Industry: Water Reuse

$415 Billion Revenue Forecast Mobile Retail Ecommerce is a progressive mobile Internet e-commerce firm based in Nashville middle Tennessee. It’s founder, James Dean leads a team of mobile web social media experts focused on helping start-up and mid stream companies gain exposure and better market share.

US online retail spendingThe opportunities available using mobile social media e-commerce are expected to exceed revenues of $415 Billion in the United States. Our team is positioned well to compete in mobile apps programming, online video production and social media marketing says Mr. Dean @ 

Particularly, text message marketing is highly effective targeted geographically to grow customer loyalty among retail stores and local business organizations. Over 95% of consumers use a smart phone, tablet and/or laptop says Mr. Dean. The open rate of a text message campaign is about 85% versus email maybe 3% on-average. So the return-on-investment of SMS text message advertising is by far the most efficient.

addicted to mobile phone