50% Gains With Customer Brand Loyalty

iHumanMedia.com reports its 50% less expensive to retain a loyal customer than acquire a new one. Better customer loyalty to a ‘brand’ helps the business more effectively penetrate and increase market share with less money says James Dean @ iHumanMedia.com. 

customer relationship brand loyalty

It’s important to continuously improve upon customer relationships while also maintaining a sustainable profit margin. Two ways to do this; are through mobile apps and social media networks that provide a cost-effective way to have a personal dialogue with the consumer says Mr. Dean.

Top branding campaigns include; 

  • Lexus® is premium quality and luxury.
  • Lysol® kills germs.
  • Ben & Jerry’s® is wholesome, premium ice cream, with fun flavors.
  • Whole Foods Market® is the supermarket of healthy foods.
  • Patagonia® creates high-quality outdoor wear.
  • Supercuts® offers haircuts at rock-bottom pricing.
  • Jiffy-Lube® provides quick and reliable car service.
  • Target stores are clearly marked with effective branding and color coded layouts making it easier to find items.

customer brand acquisition

WordPress Increase Your Retail Sales, Content Marketing Plugin Mobile Apps

wordpress web store themeOne of the most important attributes of using WordPress for web site development is it’s ‘responsive MOBILE applications’ that display on all devices such as smart phones, tablets and laptops.
More than 75% of retail products are now sold through MOBILE Internet marketing and social media platforms like Amazon.com, Facebook, Craigslist and Google. Sample WordPress Themes … 
Whether it’s for retail sales online, health care, real estate home sales, entertainment, automotive or professional services; today 28% of all web sites use the WORPRESS content management platform says James Dean @ iHumanMedia.com.  

WordPress is a platform that has been around for over decade. It offers developers the ease of accessibility and an extensible code base to build upon. Creating websites based around WordPress can be a great way to create an intuitive site to suit your needs. Wordpress pushes content marketing and retail sales to customers on mobile Internet devices.

Ease Of Use

Let’s start with how easy it is to use WordPress. Once our developers have created a custom theme for you, you’ll find out how easy it is to maintain and grow your web presence. Users who know nothing about web design will find it easy to modify and work with their content when they use the WordPress platform. 

Content Focused

WordPress empowers users to create, categorize and publish content with ease. Utilizing a best in class visual editor along seamlessly managing media from photo galleries to videos, WordPress is simply the best platform for content creators.

Search Engine Friendly

The code behind WordPress has user experience and search engine optimization as its foundation. This allows search engines to easily crawl and document WordPress sites. This means better rank and more visits for your website. If that is a priority of yours, be sure to use WordPress as a platform for all of your website needs.\

WordPress Plugins

Plugins are a way to extend the usability and functionality of your website. WordPress’ repository hosts more than 30,000 plugins. With plugins available for eCommerce, search engine optimization, security and more, WordPress gives you the flexibility to extend your website’s functionality with ease.

Pages

If you want to add additional pages on your website, then WordPress makes it super easy to build more pages for whatever you need. As your business continues to grow, you’ll be able to add pages for additional services and products without the assistance of a web designer.

User Control

Users can register on your site to participate in comments and discussions. By creating a community, you’ll increase your customer engagement and, hopefully, your sales, too.

These are just a few of the many benefits of WordPress, a platform that has steadily grown to be the most widely used content management system in the world. When it is used to its full potential, WordPress is a powerful platform for reaching the world.

If You Have Questions, Its FREE to Call Us 615-420-5153 

Buying Cycle of Social Media Consumers on Mobile Internet Devices

Social media networks like Facebook, LinkedIn, Google +, Instagram, Flickr and Pinterest now serve as e-commerce platforms for many retailers and consumers alike says James Dean @ iHumanMedia.com. 

“The initial stage of a buying cycle, occurs when the consumer is introduced to a product via social media. The re-targeting of ads or similar marketing efforts designed to drive them back to the product they showed interest in, is referred to as the ‘middle’ of the purchasing decision. The ‘last’ stage is when consumers are ready to buy and is often based on the marketing efforts they have been exposed to in the first and middle stage comments Mr. Dean.” EMAIL US  

social-network

Apple ranked as the top smartphone manufacturer with 42% OEM market share, while Google Android led as the #1 smartphone platform with 52% platform market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share
169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May, up 4 percent since February. Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February). Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.

Top Smartphone OEMs
3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-14 May -14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Apple 41.3 41.9 0.6
Samsung 27.0 27.8 0.8
LG 6.8 6.5 -0.3
Motorola 6.3 6.3 0.0
HTC 5.4 5.1 -0.3

Smartphone Platform Market Share
Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 41.9 percent (up 0.6 percentage points from February), Microsoft with 3.4 percent, BlackBerry with 2.3 percent and Symbian with 0.1 percent.

Top Smartphone Platforms
3 Month Avg. Ending May 2014 vs. 3 Month Avg. Ending Feb. 2014
Total U.S. Smartphone Subscribers Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Feb-14 May-14 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Android 52.1% 52.1% 0.0
Apple 41.3% 41.9% 0.6
Microsoft 3.4% 3.4% 0.0
BlackBerry 2.9% 2.3% -0.6
Symbian 0.2% 0.1% -0.1

Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 76.4 percent of the app audience, followed by Google Play (51.8 percent), YouTube (51.7 percent) and Google Search (49.2 percent).

Top 15 Smartphone Apps
May 2014
Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)
Source: comScore Mobile Metrix
  Top 15 Apps % Reach
      Smartphone App Audience 100.0%
1     Facebook (Mobile App) 76.4%
2     Google Play (Mobile App) 51.8%
3     YouTube (Mobile App) 51.7%
4     Google Search (Mobile App) 49.2%
5     Pandora Radio (Mobile App) 47.6%
6     Google Maps (Mobile App) 44.3%
7     Gmail (Mobile App) 42.2%
8     Instagram (Mobile App) 32.0%
9     Yahoo Stocks (Mobile App) 28.9%
10     Facebook Messenger (Mobile App) 27.5%
11     Yahoo Weather Widget (Mobile App) 26.0%
12     Apple Maps (Mobile App) 25.3%
13     Twitter (Mobile App) 23.0%
14     Google+ (Mobile App) 22.5%
15     iTunes Radio/iCloud (Mobile App) 21.6%

Social Media Youngsters, Migration Analysis Facebook, Instragram, WeChat, Vine

A comforting insight for Facebook stock holders; the fact that since 2011 about 11 million users age 13 – 18 left Facebook but nearly 45% went to Instragram, a platform owned by FACEBOOK says James Dean @ iHumanMedia.com. Even more comforting is the fact that FACEBOOK reported 60% gains largely due to robust mobile advertising revenue … a claim that high flying companies like Amazon.com cannot meet having never delivered a profit yet. 

instragm vs snapchat

But among some of the fastest growing tween platforms, iHumanMedia.com has found the Chinese messaging platform WeChat boasts over 440 million users experiencing 1,025% growth of ages between 16 and 20 years — between the first and second quarters of this year.

The other big wins have been for video sharing apps like Vine, owned by Twitter, and the mobile app for photo-sharing app Flickr. Active teen users for Vine grew by 639% and for Flickr by 254%, according to research group’s estimates.

instragm

The key to building a sustainable business is to create a platform that can generate consistent profits and innovate overtime, changing to adjust for varying market conditions.

Facebook has shown their leadership is flexible able to adapt to changing demographics and mobile technology innovations. Over 85% of consumers now report that they shop for goods and services on a mobile device … smart phone, tablet, and laptop within their social networks. 

Movie Box Office Revenues

1 N Ouija Uni. $19,875,995 - 2,858 - $6,955 $19,875,995 - 1
2 N John Wick LG/S $14,415,922 - 2,589 - $5,568 $14,415,922 - 1
3 1 Fury (2014) Sony $13,356,718 -43.6% 3,173 - $4,209 $46,407,146 $68 2
4 2 Gone Girl Fox $11,044,357 -36.9% 3,106 -143 $3,556 $124,037,579 $61 4
5 3 The Book of Life (2014) Fox $10,049,271 -40.9% 3,113 +42 $3,228 $30,162,720 $50 2
6 15 St. Vincent Wein. $7,746,596 +1,063.9% 2,282 +2,214 $3,395 $8,577,553 - 3
7 4 Alexander and the Terrible, Horrible, No Good, Very Bad Day BV $7,197,217 -37.2% 3,117 +29 $2,309 $45,718,836 $28 3
8 5 The Best of Me Rela. $4,623,519 -53.8% 2,936 - $1,575 $17,550,193 $26 2
9 6 Dracula Untold Uni. $4,395,945 -56.0% 2,364 -536 $1,860 $48,421,335 $70 3
10 7 The Judge WB $4,366,039 -44.8% 2,610 -393 $1,673 $34,398,108 $50 3
11 8 Annabelle WB (NL) $3,350,090 -57.5% 2,505 -373 $1,337 $79,501,131 $6.5 4
12 9 The Equalizer Sony $2,774,825 -48.4% 1,636 -626 $1,696 $93,750,101 $55 5
13 10 The Maze Runner Fox $2,352,349 -46.4% 1,496 -659 $1,572 $94,122,442 $34 6

60% Earnings Increase – Facebook Mobile Social Media E-commerce

facebook google mobile adsFacebook announces 2014 Q3 earning with a 60% increase says James Dean @ iHumanMedia.com. For investors, that’s a healthy .40 cents per share return. Facebook (FB : NASDAQ) quarterly revenue is reportedly $3.12 Billion, a 50% increase from last year (yoy). Mobile advertising on Facebook is effective at building customer sales and brand loyalty. This week, we calculated Facebook’s market cap which is now greater than companies like IBM, Coca Cola and Disney adds Mr. Dean.

Comparatively, Facebook is making nice gains for investors versus Internet retailers like Amazon.com which has NOT been able to generate a profit. Mobile social media commerce is rapidly enabling entrepreneurs and businesses to reach more customers directly online. READ MORE …  

  • Thanks to its relatively strong October performance, Facebook’s (FB +4.6%) market cap ($188.8B) is bigger than IBM’s ($179.4B). The 10-year-old company now has the 5th-highest market cap in the tech universe, behind only Apple, Google, Microsoft, and Alibaba.
  • Meanwhile, Facebook partner Nanigans (provides software for managing Facebook ad campaigns) reports (.pdf) its clients saw their ad click rates rise 56% Q/Q and 195% Y/Y to 0.56%. Y/Y growth improved from 146% in Q2.
  • The average prices for 1K ads sold on a CPM basis rose 80% Q/Q and 298% Y/Y to $2.98, while the average price for individual ads sold on a CPC basis fell 4% Q/Q and rose 30% Y/Y to $0.53. Mobile made up 62% of spending, up from 56% in Q2.
  • Nanigans attributes the huge CPM growth to strong demand for news feed ads – their CPM rose 153% Y/Y to $5.62 – declining interest in cheaper right-hand column ads, larger right-hand column ad units, and (perhaps more interestingly) a 38% Q/Q increase in the use Facebook’s Optimized CPM platform, which gives advertisers more control over campaigns and delivers better targeting.
  • Facebook, of course, has made many other efforts to improve targeting. Q3 results arrive on Oct. 28.

screencapture-qz-com-283216-facebook-is-now-bigger-than-ibm

What’s in the Nanigans Report:

  • Insight on the most popular and most effective Facebook ad types for direct response marketers
  • Desktop and mobile advertising spend trends
  • Global and vertical-specific trend data on CTR, CPC, and CPM for Facebook ads
  • Checkout NanigansClick Here 

Google Unzipped – Cloud Computing Focus of Google Earnings Q3 2014

Google reported its third-quarter earnings including gross revenue of $16.52 billion, revenue net of traffic acquisition costs (ex-TAC) of $13.17 billion, GAAP earnings per share of $4.09, and non-GAAP earnings per share of $6.35 says Google Entrepreneur guru James Dean @ iHumanMedia.com. 

Analysts had expected Google to earn $6.53 per share on a non-GAAP basis, on net ex-TAC revenue of $13.22 billion. In the sequentially preceding quarter, Google earned $6.08 in non-GAAP earnings per share, on ex-TAC revenue of $12.67 billion.

google earnings

Google is working to expand its revenue base away from advertising. It is currently locked in the intertwined productivity-storage-cloud computing wars with Amazon, Microsoft, Box, Dropbox, Egnyte, Apple HighQ and others. Declining prices in that space have lowered short-term revenue potential, but that fact has done what I estimate to be a grand total of zero to lower competitive tension in the market area.

The company reported net income of $3.72 billion in the period. Breaking down Google’s revenue by segment, you have the following:

  • Sites revenue: $11.25 billion. Up 20 percent from the preceding year’s quarter.
  • Network revenue: $3.43 billion. Up 9 percent from the preceding year’s quarter.
  • International revenue: 58 percent of revenue. Up 2 percent from the preceding year’s quarter.

screencapture-techcrunch-com-2014-10-16-google-drops-3-after-reporting-weaker-than-expected-third-quarter-revenue-and-profit

As more consumers shop within their social media networks says James Dean; we’re finding Google’s average cost-per-click fell 2% in the period, a weakening in a key revenue source. However, pushing back against that decline was a 17 percent year-over-year increase in ‘aggregate paid clicks.’ So, while the amount of revenue that Google managed to extract from a click went down mildly, it sold more than one-sixth more compared to the year-ago quarter.

Although, we’re seeing better call-to-action in 65% of consumers watching YouTube video online, that leads to purchase. READ MORE … 

It is becoming more expensive to run Google. The company’s earnings report details its increasing cost base: “Operating expenses, other than cost of revenues, were $6.10 billion in the third quarter of 2014, or 37% of revenues, compared to $4.58 billion in the third quarter of 2013, or 33% of revenues.”

Put another way: Building out new revenue streams like cloud computing with online business applications, and investing in future products that won’t monetize for some time isn’t cheap says James Dean @ iHumanMedia.com. 

google unzipped