Our updated report shows Hispanic consumers in the United States spend $1.5 Trillion annually says James Dean @ IHUMANMEDIA.COM. The Latino population has exploded over the past 30 years, as the fastest growing consumer segments in North America. Within industries like auto sales, we measured a 15% growth rate 2015, as median incomes grow, particularly among working class Hispanic women spending is very strong says Mr. Dean. Auto sales for Hispanic consumers reached $55 Billion annually.
Today, over 58 million Hispanics live in the United States plus millions more that remain undocumented; so its a group that our clients are finding lucrative sales growth in targeting adds Mr. Dean. More often Hispanics prefer to buy goods and services paying in CASH, according to retailers.
Latino populations in the United States have already far surpassed the black African American community. The Hispanic population is on the verge of reshaping American politics in the next 2016 Presidential election. As a percentage of growth per group, only the Asian community comes close to the Hispanics.
Fort social media marketing campaigns among business, there is no better consumer group comments Mr. Dean. The Hispanic population is on-average very “digital savvy” 75% of Hispanics use smart phones and tablets to shop online and spend hours per day exchanging information and getting news entertainment through social media networks like FACEBOOK, PINTEREST, TWITTER and TUMBLR.COM.
Overall, iHumanMedia.com finds that Americans use four digital devices daily to access information and communicate. The average U.S. consumer now spends 60 hours a week consuming content across mobile devices. And a majority of U.S. households now own high-definition televisions (HDTVs), Internet-connected computers, smartphones and tablets. In addition to more devices, consumers have more choices for how and when they access content. For 45% of people, social media networks are now a primary provider of consumer news, entertainment and shopping online.
As a result, consumption habits are changing. The rapid adoption of a second screen has transformed the traditional TV viewing experience, with consumers using smartphones and tablets in ways that are natural extensions of the programming they watch. And social media usage is now standard practice in our daily lives—almost half (47%) of smartphone owners visit social networks every day.
It has never been a more important time to know how consumers are behaving than in today’s fast evolving digital environment. These trends in digital technology are propelling consumers’ new multi-screen, constantly connected lifestyles.