Online video reaches over 5 Billion people per day, according to iHumanMedia.com. About 75% of the online video audience watch video on smartphones, tablets and laptops. Further, we found that 65% of people sitting in front of a television are engaged on a mobile device such as Android and iPhone, therefore their attention is divided. This comes as no surprise, as it’s consistent with falling viewership on popular network and cable TV shows like CNN. This is particularly, true for viewers age 18 to 37 having grown-up using mobile Internet devices their more app to enjoy controlling the content with a wide range of interests and in shorter bursts per view. Today, people are more likely to check their Facebook than watch CNN, as a first choice option. For YouTube, its a challenge to evolve into a social network where people spend more time. Bringing the 900 million gmail.com users directly into YouTube could be a way to have people spend more time exploring video news and searching on YouTube, as a first priority. With the explosive growth of mobile video, its a sure thing for Google.
Often TV hows like CNN latch onto a “news story” obsessively replaying the “expert” analysis for days, stuck on that one topic. But, social media savvy Millennials lose interest quickly, as they love to explore new topics and creative digital media.
“Where living in the age of CREATIVE digital media, where the “viewer” ie. ordinary people have now become the content producer says James Dean @ iHumanMedia.com. High quality video and audio production can be done using a smartphone, tablet and DSL camera with the ability to edit the clips on-the-fly. This changes the way a small business owner can advertise, now broadcasting local events, product promotions and social media marketing campaigns. The cost of video production and broadcast quality video advertising has dropped significantly enabling anyone to reach millions.”
One of the limitations about Facebook video is the lack of video editing tools available. Facebook does not currently provide a way to edit video versus YouTube which provides a creative editing suite online. Without a robust video editing app, Facebook will limit its full potential as a ubiquitous social media network. For example, Twitter is aggressively pushing its new mobile Internet video apps which enable video conferencing and online video editing capabilities. Vimeo is a nice video production platform which offers HiDef quality audio and video broadcasting for creative types. Vimeo integrates social media networking tools well. We also like Pinterest for its social media video networking capabilities that also incorporate new e-commerce “Buy Now” buttons for retail sales.
YouTube is undoubtedly the online video go-to-channel with a wide range of news, entertainment and educational video content. It’s the second leading search engine behind Google now. Although, Facebook has made big strides with its new messenger app that provides excellent video conferencing and social networking features. Facebook is also set to release its “Facebook Pay” app that will enable shoppers and people searching for recommended products to “BUY” through streaming news feeds on smart phones and tablets. But the transition to becoming a e-commerce platform is a delicate process for Facebook which most people did not sign up for as with the intent to be sold stuff, so there could be some blow-back from users that may see a barrage of sales “pitches” thrown at them constantly on their mobile Internet device 24/7.
Both Facebook and YouTube must maintain the ability for users to set their own preferences with regard to filtering content being pushed vs individuals searching at their leisure for stuff. The global reach of the video networks like Facebook and YouTube is inspiring with a great potential to better connect people sharing content from unique cultures and perspectives.
The on-demand video applications to reach mobile Internet users in Facebook is huge with 1.5 Billion members worldwide. Content creation of video is now the big challenge that Facebook must address while YouTube has already got it. Facebook must give people the ability to create content in Facebook and share it using a Facebook URL link – short code / embed HTML. This would draw video content creators to a platform like Facebook, redefining it as a social media production networking app with tools that let people edit video and create online multimedia presentations that are native to Facebook.