15% Annual Growth Rate Millennial Consumer Spending

Millennials are the fastest growing U.S. consumer population segment at 15% growth per year, while “Baby Boomer” spending is declining 10% per year says iHumanMedia.com. On-average Millennials spend 18 hours per day engaged with interactive media in social networks, gaming and video infotainment online. Mobile Internet devices like smartphones and tablets are used by Millennials over 90% of the time. Reaching new Millennial consumers can be accomplished by targeting mobile apps like Instagram, SnapChat and Pinterest. Learn ways to reach more consumers … 

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