iHumanMedia.com reports 70% of consumers are leading their own shopping journey on mobile devices like smartphones. And 67% read product reviews online, during their in-store purchase experience. For many retailers, web video marketing is highly effective creating 10x the call-to-action, leading to a purchase.
Purchases influenced by digital media are generating upwards of $2.2 Trillion in U.S. retail sales (yoy). Almost 65% of all store retail sales are influenced by digital social media news and product reviews. Single click mobile apps and digital coupons increase sales and create brand loyalty says James Dean @ iHumanMedia.com.