iHumanMedia.com announces the release of the new Facebook Ad Report. For 2015, we processed 55,000 individual campaigns, which served 37 billion impressions worldwide.
iHumanMedia.com business-to-business (B2B) marketers are now using Retargeting on Facebook for content marketing and as a way to increase social engagement. B2B CTRs have increased by 140%, and ASPA has increased by 60%.
Globally, iHumanMedia.com observed a 31% year-over-year average increase in average spend per advertiser on Retargeting on Facebook.
After adding Facebook to existing display retargeting campaigns, advertisers saw a 92% increase in impression reach, a 9% drop in CPM, and a 27% decrease in CPC.