The social commerce revolution is official now coming on the heels of Microsoft’s $26.2 Billion acquisition of LinkedIn; the professional employee and B2B mobile network.
The terms of the Microsoft deal for LinkedIn have investors excited with the $196 per share price, a 50% gain in one days trading says James Dean @ iHumanMedia.com.
Cloud computing and social network apps through the combined development efforts of Microsoft / LinkedIn can produce significant revenue opportunities. Particularly, cloud storage and computing applications like Office 360 Windows are enhanced by the deal.
The move by Microsoft to buy LinkedIn puts added pressure on Google to accelerate discussions with Twitter on potential acquisition solutions. Twitter offers similar B2B advantages over Facebook which generally lags verses LinkedIn among professionals.
Recently, LinkedIn has added Pulse content news articles and blogging tools that provide content streaming to mobile devices like smartphones, tablets and laptops.
LinkedIn reported $2.99 billion in revenue for 2015, a 35% increase from a year earlier, while its loss widened to $164.8 million from $15.3 million on a surge in costs related to sales and marketing and product development.
Microsoft, meanwhile, logged a 7.8% increase in revenue to $93.6 billion for its most recent fiscal year, which ended last June. Profit, however, dropped 45% to $12.2 billion amid restructuring charges reports Mr Dean.