Business to Business (B2B) product and services comprise about 45% of all U.S. companies. The B2B model often requires a more technical understanding of abstract ideas and technology. Therefore, B2B marketing programs require a more knowledgeable media pro.
One of the best tools we find is content marketing, where a certified digital media writer / programmer creates daily social network posts and unique website blog articles that gain organic search engine optimization in Google, BING / LinkedIn and Yahoo.
Video marketing B2B is also very effective. iHumanMedia.com helps B2B companies integrating mobile video production into their social networks and trade show events.
Here’s a few ways to maximize your B2B marketing strategy to drive better results.