Hand tracking in virtual reality is likely the next step in keyboard – mouse technology. Microsoft is the R&D leader in hand tracking and 3D body scanning for business apps. The new human interface solutions in virtual reality allow users to interact with buttons, virtual keyboards, dials, knobs, and sliders more accurately using a new machine – human GUI. E-commerce VR protocols are being developed, a 3D control sign-language of sorts.
3D virtual worlds offer exciting new business opportunities for retail apparel shopping, education experiences, healthcare diagnosis and treatment apps. Hand tracking is the initial VR interface application that will evolve as people become more skilled at it.
Today, we have the mobile apps ready for retail consumers to scan their body for sizing and try-on cloths from any location using a mobile device smartphone, tablet or watch.
Virtual shopping is 65% more cost effective providing consumers and retail businesses with huge savings. Using imaging technologies such as INTEL RealSense 3D cameras and Microsoft Kinect motion senors; we’ve changed the way people shop and accomplish everyday tasks. The applications apply to work, medical care, purchase decisions and social networking with friends.
Education will see one of the biggest technological leaps every experienced in history. The ability of students to create within a 3D space collaborating in real-time is fantastic. Google Expeditions is one of the leading VR tools enabling teachers in visual learning.
Early-on the learning curve for people is the challenge. Replacing the keyword / mouse platform now used will take sometime for people to become comfortable using “hand tracking”, 3D motion apps and navigating while engaged in the virtual reality world. It’s almost like a baby learning to walk again. But VR hand tracking is most efficient now.
Several consumer markets including real estate, healthcare, religion, journalism news, entertainment and retail shopping will all benefit from VR hand tracking and mobile e-commerce 3D camera applications. INTEL leads 3D camera – motion R&D with RealSense.
For example, the shopper sitting in their home can use Oculus VR to enjoy visiting the Macy’s even trying on new clothes and chatting with social network friends in cyber space.
For business owners, the shift in redefining the customer experience is a challenge, as demographics transition to Millennials or Gen Y, primary shoppers drive sales revenue.
This gradual change from physical brick-mortar store fronts to the VR e-commerce world is occurring now. Overall, U.S. consumer foot traffic at stores is down 15% annually, while e-commerce shopping on mobile smartphones and tablets is up 30% YoY adds Mr. Dean.
The drop in retail foot traffic is forcing stores and restaurants to implement self-serve kiosks and in-store mobile apps that enable customers to instantly get detailed information on any product or place an order for service without the help of clerks.
GeoFencing apps that track your mobile device location push discount coupons to the shopper whenever you go. We deploy a geo-location circumference program for our business clients. Apps like FourSquare and Google Maps can push sales notifications.
While geofence marketing will improve your retail business, the cost convenience and savings with e-commerce provides a nearly 65% benefit for business owner and customer on-average.
Convenience for online consumers:
- Geographic boundaries have no meaning, so shoppers can make purchases from stores based all over the world
- Online shoppers do not need to drive anywhere and use up gas or risk damage to their vehicle
- Items are delivered right to the door, in a day or two if desired
- The purchasing process can be very quick, with some selections taking just seconds when using “one-click” style ordering
- Some frequently purchased items can be setup for automatic ordering at set intervals, further saving the consumer time and energy
- Shopping is possible during inclement weather (and it’s much safer)
- Certain items such as personal health items, lingerie, medications, and other purchases can be done discretely without worrying about run-ins with family, neighbors, or colleagues
- Online shopping is free from the pressure of sales staff
- Handicapped individuals and seniors who have trouble traveling appreciate the ease of online shopping
Online shopping means broader product availability and information:
- Online product comparisons allow consumers to gauge pros and cons and make more informed decisions
- Consumer reviews and testimonials provide context to various items
- Custom products are easier to manage and order online, giving consumers a “crafted” experience without exorbitant prices
- Instant customer service tools such as live chat mean consumers’ questions can be answered immediately
- Merchants such as Target or Walmart carry many times more items in their online stores than their brick and mortar counterparts
- Email alerts and other notifications can be setup to tell consumers when out of stock items are available
Shipping costs remain one of the biggest challenges to online shopping, although Uber home delivery services may have solved this issue now with low cost convenience.